The Transformers Animated toy line merges the more expressive design style of the cartoon with extremely poseable robot forms (to a degree which seemed pleasantly surprising even to Hasbro). Unlike the franchises immediately before it, there is no overarching, line-wide gimmick (such as Mini-Cons or Cyber Planet Keys). Rather, transforming is the gimmick, and the toys have other special features unique and appropriate to the character (such as triple-changing or interchangeable tools). While the designs originated with Hasbro and the Cartoon Network team, TakaraTomy stepped up to the plate to engineer the toys. The line debuted on July 1, 2007, at Hasbro's Future Products panel at BotCon.
The core toys of this franchise will be available at most of the traditional size classes. They are listed here with examples from each.
- Oil Slick
- Cyberton Mode Optimus Prime
- Optimus Prime vs. Megatron: The Battle Begins
- Cybertron Mode Megatron
- Earth Mode Optimus Prime
- Sentinel Prime
- Earth Mode Megatron
- Ultra Magnus
- Roll-Out Command Optimus Prime
Toys in the low-end Legends and Scout classes will presumably also be available, but details are not available as yet.
The Activators subcategory consists of chunkier, simpler, Scout-class-sized toys with one-touch, spring-loaded transformations.
- Optimus Prime
An expansion on the Cyber Slammers subline from the 2007 live-action movie toys, Bumper Battlers feature "bump-and-transform" action. Hitting the front bumper causes the toy to change into robot mode, and pressing the toy's sigil activates sound effects and speech gimmicks.
- Optimus Prime