Various character profiles, covering the major (robotic) players of the movie. A bit of fleshing out of character abilities, weapons, and histories. As well, the book covers other things about Transformers that the movie mentions, such as the Trans-scanning, and Protoforms. It, like other visual guides, has the standard seemingly near-nonsensical callouts that point to various parts (an example being Optimus Prime's roof lights in vehicle mode being missile launchers). A vast number of Autobots and Decepticons were omitted from the book, some being Ironhide, Bonecrusher, Starscream and Brawl/Devastator.
The cover is lenticular, and changes between the movie Autobot logo and the (drawn) head of Optimus Prime.