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Toy

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[[Image:Armada airmilitaryteam toys.jpg|right|350px|thumb|The [[Air Military Team]] from ''[[Armada]]''. The gimmicks: [[Mini-Con|micro-size]], ability to "[[powerlinx]]" with larger toys, triple-changing, being awesome.]]
 
[[Image:Armada airmilitaryteam toys.jpg|right|350px|thumb|The [[Air Military Team]] from ''[[Armada]]''. The gimmicks: [[Mini-Con|micro-size]], ability to "[[powerlinx]]" with larger toys, triple-changing, being awesome.]]
   
In contrast to most science fiction franchises, '''toys''' are the core of the [[Transformers brand]], its original reason for being. Most ''Transformers'' fiction exists to showcase, spotlight, promote, and in general [[to sell toys]]. Merchandise and other non-transforming "artifacts" also generally exist in support of the toy lines.
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'''Toys''' are the core of the [[Transformers brand]], its reason for being. Most of the fiction exists to showcase, spotlight, promote, and in general [[to sell toys]]. Merchandise and other "artifacts" also generally exist in support of the toy lines.
   
''Transformers'' toys are generally created and marketed as part of a particular "[[franchise]]" (i.e. ''[[Beast Wars]]'', ''[[Armada (franchise)|Armada]]'', the retroactively-named [[Generation One]] etc.), a whole merchandising family with associated characters and fiction. However, this article deals with the physical toys themselves, separate from their representation as fictional characters.
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Since the brand debuted in 1984, innumerable Transformer toys have been designed, manufactured and marketed. An exact count is difficult due to the varied nature of the toys (for example, does a [[Headmaster]] and its partner mini-figure count as one Transformer or two? What about minor [[retool]]s and [[running change]]s?) But even conservative estimates by collectors tend to run into the low thousands.
   
Since the brand debuted in 1984, innumerable Transformer toys have been designed, manufactured and marketed. An exact count is difficult due to the varied nature of the toys (for example, does a [[Headmaster]] robot and its partner mini-figure count as one Transformer or two? What about minor [[retool]]s and [[running change]]s?) But even conservative estimates by collectors tend to run into the low thousands.
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''Transformers'' toys are generally created and marketed as part of a particular "[[franchise]]" (i.e. ''[[Beast Wars]]'', ''[[Armada (franchise)|Armada]]'', the retroactively-named [[Generation One]] etc.), a whole merchandising family with associated characters and fiction. However, this article deals with the physical toys themselves, separate from their representation as fictional characters.
   
 
==Design==
 
==Design==
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* [[Shellformer]]
 
* [[Shellformer]]
 
* [[Partformer]]
 
* [[Partformer]]
* [[Unreleased toy]]
 
   
 
==Components==
 
==Components==
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