An army of cute, one thousand strong.

The Robot Heroes line is the Transformers entry into Hasbro's series of adorable, little-kid-friendly lines of characters from popular franchises. It was preceded by Star Wars (in various incarnations, finally now under the name Galactic Heroes) and Marvel (under the banner Superhero Squad) lines, and has been continued by Indiana Jones (Adventure Heroes), Toy Story (Toy Chest Heroes) and a recently announced G.I. Joe line (Combat Heroes) that will be launched with a San Diego Comic Convention exclusive.

Each Robot Heroes figure is approximately two inches tall and constructed of soft, pliable PVC plastic. The characters are sculpted in a super-deformed style, with exaggerated limbs and smiling expressions (well, for those characters with mouths). Articulation is limited to neck and shoulder swivels (for characters with conventional humanoid bodies, at least). It is notable that the Transformers Robot Heroes figures are more dynamically posed than most such figures from other franchises.

Generation One Heroes

Wave 1

Wave 2


  • Decepticon Sneak Attack (Wal-Mart exclusive)
("Hologram" Mirage, Cliffjumper, "Supermetal Finish" Optimus Prime, "Supermetal Finish" Megatron, Skywarp)

Transformers (2007 film) Heroes

Wave 1

Wave 2

Wave 3

  • Ironhide & Dispensor
  • AllSpark Bumblebee & Starscream
  • Battle Jazz (repaint of Wave 1 figure) & Megatron
  • Optimus Prime & Barricade

Best Buy DVD Exclusives

These figures are exclusive to Best Buy stores as a bonus pack-in with the Special Edition version of the Transformers Movie DVD.


  • Final Battle (Wal-Mart exclusive)
(Metallic Finish version of Megatron, AllSpark Power versions of Optimus Prime and Ratchet, and Battle Damaged versions of Jazz(who also sports Metallic finish) and Blackout)

Universe (2008)


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