Michael "Mike" Ballog is the current Brand Manager at Hasbro for the various Transformers toylines.
He's probably an okay guy, but he sure knows his marketing speak.
- "Also, while the style of the new series is dramatically different from the live action movie, a number of the characters and their roles within the story are similar. As I mentioned, it is our goal to build iconic characters that can live across multiple expressions."
- ―On shared character archetypes, from a FunPub interview