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300px-McDonald's Golden Arches

McDonald's is a North American-based fast food restaurant chain. The company has offered numerous Transformers toys as part of their "Happy Meals" targeted towards children.

Promotions[]

2012 Transformers Prime McDonald's promotion[]

In 2012, a set of eight figures was released by McDonald's featuring eight Transformers: Prime characters appearing in their vehicle modes. Each figure had various gimmicks.

    • Optimus Prime (Pushing the smokestacks forward lights up the LED Autobot symbol on the grill of the truck.)
    • Megatron (Cannon lights up and the front of the jet is a spring-loaded missile.)
    • Bumblebee (Pushing down on the trunk reveals a missile launcher.)
    • Starscream (Pressing down on the Decepticon symbol opens the cockpit, revealing a non-functioning missile launcher.)
    • Bulkhead (Pulling back on the roof of the truck shoots paper discs from the grill.)
    • Breakdown (Rotating the spare tire on the back of the truck reveals a non-functioning missile launcher on the roof.)
    • Ratchet (Pushing down on the back of the roof reveals a partially functional missile launcher.)
    • Knock Out (Pushing the grill in reveals two guns from the hood of the car.)

2013 Transformers Prime McDonald's promotion[]

PrimeMcDonalds2013

2013 saw a second McDonald's promotion featuring the characters of Prime, this time all in robot mode.

    • Optimus Prime (Rotating the figure at the waist causes the left arm to swing up and down.)
    • Bumblebee (Pushing down on the figure's door wings causes his right arm to perform a punching motion.)
    • Megatron (The right arm features a spring-loaded missile launcher.)
    • Starscream (The left arm features a spring-loaded missile launcher.)
    • Bulkhead (The left arm features a spring-loaded missile launcher.)
    • Breakdown (Squeezing the legs together causes the upper body to spin rapidly at the waist.)

2015 Robots in Disguise McDonald's promotion[]

2015 saw the release of eight non-transformable figures of characters from the Robots in Disguise cartoon.

    • Optimus Prime (Repeatedly pressing the button on the figure's back rapidly spins his handheld Energon mace.)
    • Bumblebee (Squeezing the figure's legs together causes his right arm to swivel up and down, swinging the included sword.)
    • Grimlock (Pressing the yellow fin on the figure's back lights up and then fires the spring-loaded missile from his mouth.)
    • Sideswipe (Repeatedly pressing the button on the figure's back rapidly spins his handheld Energon blades.)
    • Fixit (Rolling the figure forward causes his hands, one of them a drill, to spin.)
    • Clampdown (Pressing the button on his left arm launches his claw, which closes when the button inside hits something or is pressed.)
    • Fracture (The figure's shoulder-mounted cannon lights up.)
    • Underbite (Pushing his hind legs back opens his mouth, and releasing them slowly moves him forward until he jumps, also closing his jaw.)

2016 Robots in Disguise McDonald's promotion[]

The 2016 Robots in Disguise set consists of eight toys featuring four characters, one each in robot and in vehicle mode.

    • Optimus Prime
      • Truck mode - Lifting the back end of the truck reveals a disc launcher.
      • Robot mode - The gun in Optimus's right hand fires a missile resembling the Mini-con Slipstream's face.
    • Bumblebee
      • Car mode - Pressing the Autobot sigil on the hood launches a missile from the car's grill.
      • Robot mode - Squeezing Bumblebee's arms together launch a disc from the figure's back.
    • Thunderhoof
      • Tractor mode - Pressing the button on the back of the tractor launches a missile from the grill.
      • Robot mode - The figure's right arm launches a Mini-con-shaped missile.
    • Steeljaw
      • Truck mode - The truck features a hood-mounted disc launcher.
      • Robot mode - The figure's left arm launches a Mini-con-shaped missile.

2017 Robots in Disguise McDonald's promotion[]

The 2017 RID promotion featured four Autobot characters, each of whom got a figure and a child-sized mask. The characters include:

    • Optimus Prime - Figure has a button on the back that swings his right arm down.
    • Bumblebee- Figure has a wheel on his chest that Bumblebee can roll around on in order to give him the appearance of flying
    • Grimlock - Figure has a missile launcher that can be mounted on either arm or on his back.
    • Strongarm- Figure comes with a missile launcher. Mask has a flip down visor over the right eye.

    Promotional Tagline[]

    Collect all 4 TRANSFORMERS figurines! There's Brawn, Cliffjumper, Bumblebee and Gears. And transform yourself into the world of The TRANSFORMERS!


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