Joey is one of Russell Clay's classmates, though being considerably older than Russell, he's presumably been held back several grades. A jerk, he hangs out with his similarly jerky classmates Johnny and Steve, though he's the more observant of the trio. He has red hair and wears glasses.
Joey and his friends were loitering around the scrapyard when they encountered Russell and suggested they might claim the scrapyard as a hangout. When Denny had something to say about that, they were prepared to leave until Joey spotted Grimlock. Though Denny claimed that Grimlock was a prop from a Japanese kaiju movie, Joey commented that it looked more like a dinosaur. After Grimlock became terrified by Steve's tattoo of a cat wearing a space suit, the three boys were scared off by the Autobots revving their engines.