Hungry Dragon is a public relations campaign in the Sector 7 portion of the movie continuity family.
Takara agreement

'dat information

Hungry Dragon is the code-name for Sector 7 attempt to cover-up the Transformers' existence by passing them off as fictional characters.

Hungry Dragon 1

In 1983, in response to a worrying series of leaks about the Mega-man and the group's research, S7 Industries collaborated with Japanese toy manufacturer Takara to produce a movie based on the characters and locations from the 'video game' S7 was developing.

The operation was considered an enormous success.

Hungry Dragon 2

In response to Bumblebee's arrival on Mars in 2003, Sector 7 ramps up a second 'Hungry Dragon' campaign, culminating in the production of a big summer movie in 2007.

Concurrent with a sharp increase[1] in Transformer activity on Earth, Hollywood actor (and Sector 7 agent) Hugo Weaving is inserted into the production to ensure its smooth progress.


  1. In the space of 2 months in early 2007, Sector 7's catalog of suspected NBE's went from 8 to more than 120.
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