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The High Rollahz are a boy band in the Dreamwave portion of the Generation One continuity family.
They are mentioned exclusively in The Keepers Trilogy

The High Rollahz are part of Darren Norbert's media empire. He planned to cross-promote them with his hit reality-TV series Real Life—Transformers Style with a satellite concert that would (unbeknownst to anyone but Norbert) end just as the invasion of Decepticon-held Las Vegas commenced.

Unfortunately, the President of the United States pushed up the schedule on the invasion, and the concert never happened.