Hasbro Pulse is the current official Hasbro web store for the United States, United Kingdom, Canada (excluding Quebec), the entire European Union, Hong Kong, Singapore, Malaysia and Taiwan. Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, such as Transformers: Generations.
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History[]
The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on June 25, 2015. Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant cover of IDW Publishing's The Transformers (2012) #41.
On February 15, 2019, one day before the start of New York Toy Fair 2019, Hasbro Pulse was relaunched as Hasbro's new web store, replacing the Hasbro Toy Shopwebsite that had closed down the previous month (Hasbro Toy Shop still remains as a store on eBay).
On June 26, 2020, Hasbro debuted the first Transformers themed "Fan First Friday" feature.
On August 31, 2020, Hasbro announced Hasbro PulseCon 2020, which happened on September 25 and 26 in lieu of any in-person convention during the COVID-19 pandemic.
On March 10, 2021, Hasbro Pulse opened its doors to the United Kingdom.
On March 15, 2021, Hasbro announced Hasbro Pulse Fan Fest 2021, which happened on April 9.
On August 20, 2021, Hasbro announced Hasbro Pulse Con 2021, which happened on October 22 and 23.
On August 28, 2021, the Hasbro Pulse YouTube channel uploaded the entire first season of The Transformers for free streaming. The remainder of the show was subsequently added to the channel at a rate of one season per week.
On November 10, 2021 the Hasbro Pulse YouTube channel began uploading a series of stop motion shorts to celebrate the 35th anniversary of The Transformers: The Movie.
On October 10, 2021, the Hasbro Pulse mobile app launched.
On March 30, 2022, Hasbro Pulse opened its doors to Germany.
On July 19, 2022, Hasbro announced Hasbro Pulse Con 2022, to be held September 30 and October 1.
On September 21, 2022, Hasbro Pulse opened its doors to France, Spain, Italy and Austria.
On May 6, 2023, Hasbro Pulse opened its doors to Hong Kong, Singapore and Malaysia.
On July 12, 2023, Hasbro Pulse opened its doors to the remainder of the European Union (Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, and Sweden).
On July 26, 2023, Hasbro Pulse opened its doors to Taiwan.