Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1907 by Joyce Hall along with his older brothers, William and Rollie, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.
In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, stationery and holiday ornaments (mainly for Christmas). Hallmark acquired Binney & Smith in 1987, and would later change its name to Crayola after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951 and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).
Hallmark made Transformers greeting cards and also Christmas ornaments of Optimus Prime, Megatron (G1), Bumblebee, Jazz, Grimlock, Starscream, Soundwave, Shockwave and Optimus Primal.