History:
Initially established in 2001 as an event management and talent agency, Good Smile Company quickly shifted its focus to hobby-related products after partnering with Max Factory. They released their first figure in 2004, and the Nendoroid series, launched in 2006, became a global phenomenon, solidifying their position in the collectible market. Over the years, GSC has continued to expand its product offerings and its reach into various aspects of pop culture, including anime production and game development.
Key Product Lines:
Good Smile Company is most recognized for its distinct and popular figure series:
- Nendoroid: A widely acclaimed line of chibi-style (super deformed) figures characterized by their cute, simplified designs, interchangeable face plates, and various accessories, allowing for a wide range of poses and expressions.
- Figma: Developed in collaboration with Max Factory, Figma figures are highly articulated, non-scale figures known for their smooth yet posable joints and inclusion of multiple facial expressions and optional parts.
- Scale Figures: Detailed, larger-scale figures that meticulously reproduce characters with high accuracy and intricate sculpting.