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Discovery Family is a cable television network in the United States owned by a joint venture of Warner Bros. Discovery and Hasbro. Warner Bros. Discovery owning 60% of the network and Hasbro owning the other 40%.

History[]

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It was launched on October 7, 1996 as Discovery Kids Channel (later Discovery Kids in 2001) targeted more for young audience with primarily science and nature-themed programming.

On October 10, 2010, it was relaunched as The Hub (later Hub Network in 2013) as part of a joint venture with Hasbro with Hasbro owning 40% of the channel.

Hub Network was the American outlet for the Transformers: PrimeMy Little Pony: Friendship is Magic and G.I. Joe: Renegades cartoons. In the 2011–12 season, Transformers: Rescue Bots also joined the network's line-up. From 2010 through 2014, its management team was headed up by Margaret Loesch, a veteran of the Transformers brand who worked on the original cartoon.

Hub Network broadcasts of the original cartoon (billed as The Transformers: Generation 1) aired late weeknights, while Prime aired in the Saturday Mash Up block. On July 9, 2012, Hub Network also added Transformers Animated to their lineup.

On October 13, 2014, Hub Network was rebranded as Discovery Family, which airs Discovery-produced programming at most hours, with Hasbro content to air only during the daytime. As a result of this change, the 2015 Robots in Disguise cartoon was moved to Cartoon Network.

When The Hub was relaunched as Discovery Family, it continued to be the American outlet for Transformers: Rescue Bots and My Little Pony: Friendship is Magic, carrying over from Hub Network, with Transformers: Rescue Bots Academy expected to begin airing in Fall of 2018. These and other Hasbro and third-party cartoons (including The Transformers) will only air in the daytime hours, as the nighttime line-up features only live-action documentary and reality programming from the Discovery Communications library.

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