Changes: Blindpacking

Revision as of 21:26, 27 February 2008

Blindpacking is a style of package design in which the identity of the toy contained inside is obscured. Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set.

Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of shortpacked or chase figures.

Blindpacking is common among small Transformers collectibles in Japan, but is uncommon in the United States.

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-'''Blindpacked''' is the term for an assortment of action figures released in uniform packaging intended to obscure the identity of the toy contained inside.  This practice is done to encourage collectibility, and is often coupled with the introduction of [[shortpacked]] or [[chase figure]]s.
+'''Blindpacking''' is a style of [[packaging|package]] design in which the identity of the [[toy]] contained inside is obscured.  Typically an entire wave or assortment will be blindpacked so that the consumer may know they are getting one of a small set of toys, but not which member of that set.
+Marketers engage in this practice to encourage collectibility, and it is often coupled with the introduction of [[shortpacked]] or [[chase figure]]s.
+Blindpacking is common among small ''Transformers'' collectibles in Japan, but is uncommon in the United States.
 [[Category: Toys]]