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Smokescreen and his Mini-Con partner Liftor -- a Deluxe Supercon Autobot from the early waves of Armada (and its most enduring shelfwarmers).
Armada marked a fresh start for the Transformers brand, a reinvention that introduced a whole new universe and backstory for the robots in disguise. The franchise also introduced a new faction, the Mini-Cons, whose tiny toys carried the notion of "micro play" -- a concept absent from Transformers for more than ten years. The Mini-Cons are the line's most distinctive element, as every larger toy included one or more Mini-Con partners. The line was a hit with kids; the Mini-Cons in particular proved popular with fans and children alike, and have continued on into many subsequent toylines.
The toyline marked a sharp change of design direction from the intricate, sometimes frustrating complexity found in Beast Wars, Beast Machines, and Robots in Disguise. The early offerings in particular were blocky, easy to transform, sturdy and colorful. Articulation tended to be reduced, sacrificed to keep price down in light of the need to add a Mini-Con partner to every mold. Ball joints largely disappeared. The aesthetics of larger robots hearkened back more to the blocky concepts of Generation 1, while the Mini-Cons tended to be more experimental, with odd facial designs and non-standard limbs.
Each larger toy featured a gimmick which could only be activated by attaching a Mini-Con to the appropriate hard point. Though most transformation schemes were simple, many of the Mini-Con activated gimmicks were quite complex and innovative, such as Hot Shot's "axelzooka", Scavenger's stompy-stompy action, and Optimus Prime's auto-transforming trailer. With Armada, electronics also became standard on nearly all toys larger than Deluxe/Supercon. Frequently, overall articulation suffered to accommodate these features.
Armada introduced the first role-play toys seen in Transformers since the days of G1. One, the Star Saber, was a "life sized" representation of one of the show's main McGuffins; the other, Laserbeak, was the first "life sized" Transformer toy since the likes of G1's Soundwave and Perceptor. The latter concept did not seem to catch on, however, and would not return in force until 2007's Real Gear Robots subline.
Armada also disposed of the Basic/Deluxe/Mega/Ultra size classes, in favor of a somewhat less intuitive Mini-Con/Supercon/Maxcon/Gigacon system. This was presumably done to integrate the Mini-Con name into the system. Price change came with the name change; the $20 Maxcon size replaced the $15 Mega class, while the $25 Gigacons replaced the $20 Ultras. It should be noted, however, that the two Armada size classes tended to be somewhat more bulky and massive than their predecessors.

Unicron, the line's largest toy.
Toward the end, the line veered in an unexpected direction, with the introduction of the massive Unicron -- a huge toy based on the character from The Transformers: The Movie, and by far the greatest wish-fulfillment ever offered to fans from Hasbro. To promote this massive toy, the ongoing storylines of both cartoon and comic changed direction to feature the character as their central plot element.
Apart from Unicron, a few other G1 homages found their way into the line. Most notable is Starscream and his redecos as Thundercracker and the retooled Skywarp, as well as the Construction-colored Scavenger and the occasional Mini-Con redeco.
With sales exceeding expectations, the tail end of the line was padded out with several recolored Transmetal molds from Beast Wars.
Autobots[]
Supercon (Deluxe)
- Airazor (falcon) w/ Minicon Nightscream (sportscar)
- Blurr (sportscar) w/ Minicon Incinerator (drag racer)
- Cheetor (cheetah) w/ Minicon Cliffjumper (jeep)
- Hoist (power shovel) w/ Minicon Refute (mining vehicle)
- Hot Shot (sportscar) w/ Minicon Jolt (helicopter)
- Optimus Prime (semi cab) w/ Minicon Over-Run (space fighter)
- Powerlinx Hot Shot (sportscar) w/ Minicon Jolt (helicopter)
- Rhinox (rhinoceros) w/ Minicon Armorhide (snowcat)
- Side Swipe (sedan) w/ Minicon Nightbeat (motorcycle)
- Smokescreen (utility truck) w/ Minicon Liftor (forklift)
Maxcon (Mega)
- Overload (shuttle carrier) w/ Minicon Roll-Out (tractor cab)
- Powerlinx Red Alert (rescue SUV) w/ Minicon Longarm (crane truck)
- Red Alert (rescue SUV) w/ Minicon Longarm (crane truck)
- Scavenger (construction vehicle) w/ Minicon Rollbar (buggy)
Gigacon (Ultra)
- Jetfire (space shuttle) w/ Minicon Comettor (space rover)
- Powerlinx Jetfire (space shuttle w/ Minicon Comettor (space rover)
Super
- Optimus Prime (tractor trailer) w/ Minicon Sparkplug (sportscar)
- Powerlinx Optimus Prime (tractor trailer) w/ Minicon Corona Sparkplug (sportscar)
Roleplay
- Laserbeak (video camera)
- Star Saber
Decepticons[]
Supercon (Deluxe)
- Cyclonus (helicopter) w/ Minicon Crumplezone (tank)
- Demolishor (tank) w/ Minicon Blackout (combat car)
- Nemesis Prime (semi cab) w/ Minicon Run-Over (space fighter)
- Powerlinx Cyclonus (helicopter) w/ Minicon Crumplezone (tank)
- Powerlinx Demolishor (tank) w/ Minicon Blackout (combat car)
- Powerlinx Thrust (fighter jet) w/ Minicon Inferno (missile truck)
- Terrorsaur (Pteranodon) w/ Minicon Ironhide (dune buggy)
- Thrust (fighter jet) w/ Minicon Inferno (missile truck)
- Wheeljack (sportscar) w/ Minicon Wind Sheer (stealth fighter)
Maxcon (Mega)
- Predacon (Tyrannosaurus rex) w/ Minicons Skid-Z and Side Burn (sportscar)
- Skywarp (VTOL fighter jet) w/ Minicon Thunderclash (space fighter)
- Starscream (fighter jet) w/ Minicon Swindle (Indy racer)
- Thundercracker (fighter jet) w/ Minicon Zapmaster (Indy racer)
Gigacon (Ultra)
- Galvatron (tank) w/ Minicon Clench
- Megatron (tank) w/ Minicon Leader-1
- Tidal Wave (Dark Fleet w/ Minicon Ramjet (fighter jet)
Roleplay
Mini-Cons[]
The Mini-Cons were sold in carded three-packs at the Basic/Scout price point. Each team was defined by a particular gimmick or theme. Though only slightly larger than their closest precedent, the Micromasters, they featured greatly improved articulation, posability, complexity, and originality of design compared to the G1 line.
- Dune Runner (dune buggy)
- Iceberg (snowcat)
- Ransack (jeep)
Each features geared moving parts activated by rolling the vehicle or by attaching the figure to Cyclonus.
Aerial Extermination Mini-Con Team
- Skull Buster (Concorde jet)
- Jackknife (supersonic bomber)
- Maverick (space shuttle)
Combine to form the Vorpal Saber. Redeco of the Star Saber Mini-Con Team.
Combine to form the Star Saber.
- Gunbarrel (cargo jet)
- Terradive (recon jet)
- Thunderwing (stealth bomber)
Each features a weapon mode in addition to robot and vehicle.
Each features geared moving parts activated by rolling the vehicle or by attaching the figure to Cyclonus.
Each features a weapon mode in addition to robot and vehicle.
- Bonecrusher (missile transport)
- Knock Out (armored personnel carrier)
- Wreckage (tracked missile platform)
Each features launching missiles.
Redeco of the Land Military Team. Each features launching missiles.
Combine to form the Skyboom Shield.
Redeco of the Race Mini-Con Team. Combine to form the Skyboom Shield.
Redeco of the Destruction Team. Each features geared moving parts activated by rolling the vehicle or by attaching the figure to Cyclonus.
- Oceanglide (solar-powered boat)
- Stormcloud (speedboat)
- Waterlog (hovercraft)
Each features launching missiles.
- Astroscope (space station)
- Payload (rocket transporter)
- Sky Blast (rocket)
Combine to form the Requiem Blaster.
Combine to form the robot Perceptor.
Each features enhanced posability in robot mode.
Miscellaneous[]
Supercon (Deluxe)
Supreme
Notes[]
According to Aaron Archer during his stint as ORSON, the Armada Autobots and Decepticons had intentionally different design aesthetics. The Autobots were designed to be symmetrical with clean lines and detailing, while the Decepticons had asymmetrical sculpts and details to invoke a more foreboding and battle-worn feel. A good example of this would be Hot Shot versus Cyclonus.