Thrilling 30

The Thrilling 30 is the name given to Hasbro toy line commemorating the 30th anniversary of the Transformers brand. It celebrates the history of Transformers past, with many homages to previous characters and toy lines such as Beast Wars and Armada.

Generations
In 2013, the Generations toy line was updated to support the Thrilling 30. It had the same focus as the previous Classics and ''Universe 2.0 toy lines. That of re-imagining classic characters from various franchises.

30 Exclusive Figures
As part of the anniversary, a checklist of 30 figures, exclusive in some way, were released. They span a variety of franchises, from ''Age of Extinction to Masterpiece.