Reissue

The Transformers have been reissued many times, the most notable being in the early 2000's with Hasbro's Toys R Us exclusives. The original wave consisted of Rodimus Major, Optimus Prime, and Ultra Magnus. Following that, the prices were increased and after a couple of years most of these toys were clearanced and canceled.

On the other side of the world Takara went ahead and recently their "book-style" reissues, consisting of cartoon-accurate toys, added bonuses, and nifty packaging. Their most recent release was #21 - Broadcast.