Movie (toyline)

Remarkably, the producers of the small independent Transformers film opening in July 2007 have obtained part of their financing by selling the merchandising rights for the movie.

Movie Deluxe Class
Wave 1 (aka "Preview Figures")
 * Protoform Optimus Prime
 * Protoform Starscream

Wave 2
 * Bumblebee
 * Autobot Jazz
 * Decepticon Brawl
 * Barricade (includes small figure of Frenzy)
 * Scorponok
 * Wreckage (a non-Movie character, though some designs were made at some point in production)

Wave 3
 * Bonecrusher
 * Swindle (a non-Movie character, appears in the Movie Game & prequel comics)

Wave 4
 * Arcee (a non-Movie character, was to appear in the film, but was replaced by Ironhide)
 * Camaro Concept Bumblebee
 * Dreadwing (a non-Movie character, appears in the Movie Game & prequel comics)

Wave 5
 * Final Battle Jazz
 * Longarm (a non-Movie character, appears in the Movie Game, based on a non-transforming tow-truck that appears in the movie)
 * Payload (a non-Movie character, appears in the Movie Game & prequel comics)

Wave 6
 * Dropkick (a non-Movie character, appears in the Movie Game)
 * Recon Barricade (a repaint of Barricade)

Future releases (confirmed at BotCon 2007)
 * Cliffjumper (non-Movie character)
 * Landmine
 * Stockade

Movie Voyager Class
Wave 1
 * Blackout (includes non-transforming scaled-down figurine of Scorponok)
 * Autobot Ratchet

Wave 2
 * Starscream
 * Ironhide

Wave 2 Revision 2
 * Megatron

Wave 3
 * Optimus Prime

Wave 4
 * Rescue Ratchet (G1-homage redeco of Ratchet)
 * Thundercracker (a non-Movie character, redeco/remold of Starscream using the same head sculpt as the Target exclusive Starscream redeco)

Future releases (confirmed at BotCon 2007)
 * First Strike Optimus Prime (G1-homage redeco of Optimus Prime)
 * Evac
 * Incinerator

Movie Leader Class
Wave 1
 * Optimus Prime

Wave 2
 * Megatron

Wave 3
 * Decepticon Brawl

Wave 4
 * Nightwatch Optimus Prime (redeco of Optimus Prime)

Future releases (confirmed at BotCon 2007)
 * Desert Attack Brawl (redeco of Decepticon Brawl)

Movie Legends
Wave 1
 * Bumblebee
 * Barricade
 * Autobot Jazz
 * Autobot Ratchet

Wave 2
 * Optimus Prime
 * Megatron

Wave 3
 * Starscream
 * Blackout

Wave 4
 * Bonecrusher
 * Cliffjumper
 * Recon Barricade
 * Ironhide To be released on 2008

Movie Real Gear Robots
Wave 1
 * Speed Dial 800 (Mobile Phone)
 * Longview (Binoculars)
 * Spy Shot 6 (Digital Camera)
 * Power Up VT6 (Portable Video Game Player)

Wave 2
 * Booster X10 (MP3 Player)
 * Zoom Out 25X (Digital Video Camera)

Wave 3
 * Meantime (Digital Watch)
 * High Score 100 (Game Console Controller)

Wave 4
 * Wire Tap V20 (Mobile Phone)
 * Night Beat 7 (MP3 Player)

Movie Ultimate

 * Ultimate Bumblebee

Cyber Stompin' Robots
(non-transforming)
 * Cyber Stompin' Optimus Prime
 * Cyber Stompin' Bumblebee

Cyber Slammers
Wave 1
 * Bumblebee
 * Barricade
 * Optimus Prime

Wave 2
 * Decepticon Brawl
 * Autobot Ratchet

Wave 3
 * Bumblebee (Camaro Concept)

Fast Action Battlers
Wave 1
 * Cannon Blast Ironhide
 * Battle Blade Starscream
 * Power Hook Optimus Prime
 * Ion Blast Autobot Jazz

Wave 2
 * Double Missile Decepticon Brawl
 * Axe Attack Autobot Ratchet

Wave 3
 * Disc Blast Decepticon Frenzy
 * Gyro Blade Blackout
 * Fusion Blast Megatron

Wave 4
 * Blade Shield Barricade
 * Plasma Punch Bumblebee

Helmet Role Play

 * Optimus Prime Voice Changer (helmet)

Converting Arm Blasters Role Play

 * Optimus Prime Battle Rig Blaster
 * Starscream Barrel Roll Blaster

Super Soaker Gauntlet Blaster

 * Transformers Water Shooter

T.E.C.H. (Transformers Electronic Combat Hardware)
Wave 1
 * Digital Dagger
 * Quick Bow

Wave 2
 * Tight Shot
 * Flash Bang

Wave 3
 * Autofire

Target exclusive Scouts
Wave 1
 * Hardtop (redeco of Cybertron Hardtop)
 * Arcee (redeco of Energon Arcee)
 * Signal Flare (redeco of Energon Signal Flare)

Wave 2
 * Strongarm (redeco of Energon Strongarm)
 * Skyblast (redeco of Energon Skyblast)
 * Clocker (redeco of Cybertron Clocker)

Wave 3
 * Armorhide (redeco of Cybertron Armorhide)
 * Elita One (redeco of Energon Arcee)
 * Air Raid (redeco of Energon Skyblast)

Store exclusive redecos
Target exclusives
 * Robo-Vision Optimus Prime (redeco of Voyager Class Optimus Prime)
 * Autobot Jazz (G1-homage redeco of Deluxe Class Autobot Jazz)
 * Starscream (G1-homage redeco of Voyager Class Starscream)

Store exclusive multi-packs
Costco exclusives
 * Voyager Class Optimus Prime with bonus figures (Legends Class Bumblebee & Autobot Jazz)

Sam's Club exclusives
 * Deluxe three-pack (Decepticon Brawl, Bonecrusher & Autobot Jazz)

Target exclusives
 * Legends four-pack (Movie Legends Class Optimus Prime, Legends of Cybertron Optimus Prime, Movie Legends Class Megatron & Legends of Cybertron Megatron)
 * "Evolution of a Hero" two-pack (Deluxe Class "Classic Camaro" Bumblebee & "Camaro Concept" Bumblebee)

Toys'R'Us exclusives
 * "Decepticon Desert Attack" two-pack (Voyager Class Blackout & Deluxe Class Scorponok)
 * Legends six-pack (Bumblebee, Autobot Jazz, Optimus Prime, Megatron, Barricade & Starscream)

Wal*Mart exclusives
 * "First Encounter" two-pack (Deluxe Class Bumblebee & Deluxe Class Barricade)
 * "Leader for the Ages" two-pack (Fast Action Battler Optimus Prime & Classics "Ultimate Battle" two-pack Optimus Prime)
 * "Mass Media Battle" two-pack (Real Gear Robots Speed Dial 800 & Booster X10)
 * "Robo Recon Team" two-pack (Real Gear Robots Spy Shot 6 & Longview)
 * "Brain Scrambler Team" two-pack (Real Gear Robots Power Up VT6 & Zoom Out 25X)

Plain Transformers Fun
Mr Potato Head Transformers
 * Optimash Prime

'''Plush Transformers
 * Softimus Prime (G1-style Prime, soft toy transforms by turning inside out, using velcro)
 * Slumblebee (ditto, for G1-styled Bumblebee)

Robot Heroes
(2-inch non-transforming cutified figurines similar to Star Wars Galactic Heroes et al. G1 cartoon characters in Movie packaging)

Wave 1
 * Optimus Prime vs. Ravage
 * Rodimus vs. Insecticon (Actually Hot Rod vs. Shrapnel)
 * Mirage vs. Starscream
 * Grimlock vs. Shockwave

Wave 2
 * Ultra Magnus vs. Megatron
 * Bumblebee vs. Soundwave

Wave 3
 * Optimus Prime unleashing the Matrix vs. Unicron
 * Autobot Jazz vs. Thundercracker

Wave 4
 * Optimus Prime vs. Blackout
 * Ratchet vs. Megatron
 * Bumblebee vs. Barricade
 * Jazz vs. Frenzy

Collector
Unleashed Movie Titanium
 * Bumblebee
 * Optimus Prime Turnaround
 * Megatron Turnaround
 * Optimus Prime
 * Bumblebee
 * Blackout
 * Megatron

Japanese exclusives
While most Japanese toys were more or less identical to their Hasbro counterparts, down to the packaging which was simply given an additional sticker in Japanese, and various Japanese store exclusive toys were simply imported Hasbro toys which Takara didn't see commercially viable as mass releases, there were a few genuine Japanese exclusives.
 * EZ Collection Bumblebee "scanning version" (a clear redeco of Legends Class Bumblebee, exclusively available with the August 2007 edition of Hyper Hobby magazine)
 * Bumblebee "limited metallic color version" (a redeco of the first Deluxe Class Bumblebee toy with a shiny gold metallic finish, exclusively available at Lawson stores)
 * Protoform Optimus Prime "Fusion Cluster Edition" (a redeco of Deluxe Class Protoform Optimus Prime in "entry mode" colors, exclusively available at the C3xHobby Convention and later also from e-Hobby)
 * Protoform Starscream "Fusion Cluster Edition" (a redeco of Deluxe Class Protoform Starscream in "entry mode" colors, exclusively available at the C3xHobby Convention and later also from e-Hobby)

Merchandise

 * Exhaustive Transformers 2007 merchandise list, maintained by AMS.

Trivia

 * As of the Movie toyline, the "Ultra" pricepoint has been abolished. Whether this will continue to be the case for future lines remains to be seen, although Hasbro has stated a possible return to this pricepoint with Classics 2.0.