Packaging

The packaging used for Transformers toys has varied widely through the history of the Transformers brand.

Most packaging falls into one of two categories: bubble card, or boxes. In the US, both types have been used in most franchises, with smaller toys being sold on cards. Japan tends to sell all toys, regardless of size, in boxes.

Generation 1
Boxed Generation 1 toys featured a fold-up flap at the back of the box top, and a clear plastic window allowing the toy to be viewed within. Package art occupied the space on the right. On top, a sequence of photos labeled Start - Change - Finish demonstrated the toy's transformation sequence. The back of the box was dominated by a painted mural featuring that year's toy assortment, along with the character's bio and tech spec card.

Generation 2
Carded toys from Generation 2 came entirely encased in plastic, making them maddeningly difficult to free from their package.