Pack-in flyer

In the frenzied days of Generation 1s early success, Hasbro found that they could promote and sell toys even when kids were at home, via pack-in flyers'.

The first five years of Generation 1 included numerous such flyers, in a variety of sizes, though advertising a fairly limited number of toys.

Early fliers advertised the Powerdashers, Time Warrior, and Omnibots. Later brochures added Reflector, membership in the S.T.A.R.S. fan club, videotapes of various G1 cartoon episodes, and toys from the first two years of the toy line.

1984

 * "Reinforcements From Cybertron!"

1985

 * "The battle is far from over!"
 * Earthlings: The S.T.A.R.S. Need Your Help Now!
 * Look Inside For a Special Offer!

1986

 * "Decipher the Decepticon" Sweepstakes (4 different posters)
 * You Have Been Chosen.
 * Have the Decepticons Defeated Us Once and For All?
 * Inside...A Transformer Not Sold In Any Store!

1987

 * Digital Doom on the Highway to Destruction
 * Start Your Own Decoy Collection

1988

 * The Autobots Are Under Attack!