Trademark

Trademark is a method of protecting names, symbols, or insignia which an individual or company wishes to use to identify a product. What, you may ask, must be protected against?

Child, there is a certain demon with seven heads, ten horns, and a predilection for the hiccoughs, whose cumbersome name may not be pronounced, but whose food is the names of Transformers. Its vile nostrils can smell the juicy syllables of a Transformer name from across the universe, and once they have done so, the demon comes with drooling, ravenous jaws to gobble up the name, nevermore to release it! The magical aura of a trademark frightens off the demon, but Hasbro must constantly reuse any name protected by this aura, lest it collect too much of the dust of intertemporal space, which will obscure the magical radiation and leave it open to attack. Certain names simply resist the protective enchantments of a trademark, but it can be made to stick by adding the easily trademarked word "Autobot" to the beginning or replacing random morphemes with the word "Blast".

Example: "Car" would be difficult to trademark. "Carblast" is getting somewhere. "Autobot Carblast" is even better.

The trademark enchantment is a 15th level clerical spell. It requires a ream of paper, a pen with ink, and an IP lawyer costing at least 100gp. Visible effects are the addition of a superscribed "TM" or circled "R", which hovers near the end of the trademarked word, phrase, or insignia.