AllSpark Wars

Spark Wars (also Battle for the Allspark, also Allspark Wars also Transformers DS Community) is an online campaign associated with the 2007 Transformers Autobots/Transformers Decepticons game(s) for the Nintendo DS. Players who had either the Transformers: Autobots or Transformers: Decepticons game could set up an account and become part of a worldwide campaign.

Campaigns consisted of special "challenge missions," where players have to amass points within a predesignated time window- usually destroying objects, in order to determine the possession of the 7 "Allspark fragments" for that day. Players could join clans and compete with one another, or as groups, or as factions- for prizes and glory. A wide variety of group and individual statistics are tracked and ranked to encourage competition and different modes of play. The Spark Wars site also features a community forum where users could communicate with one another and network clans, and a "Mini-ARG" which played out there between 11, July, 2007 - November 18, the only such promotion to take place after the movie's launch.