Transformers Animated (toyline)

The Transformers Animated toy line merges the more fluid, expressive design style of the cartoon with extremely poseable robot forms (to a degree which seemed pleasantly surprising even to Hasbro). Unlike the franchises immediately before it, there is no overarcing, line-wide gimmick such as Mini-Cons or Cyber Planet Keys; rather, transforming is the gimmick, and toys will have other special features that are unique and appropriate to the characters they depict. While the designs originated with Hasbro and the Cartoon Network team, TakaraTomy is once again stepping up to the plate to engineer the toys. The line was first previewed on July 1, 2007, in Hasbro's Future Products panel at BotCon.

Hasbro has, citing the strength of the movie toyline, postponed the release of the Animated toyline to August 2008.