Movie (toyline)

Remarkably, the producers of the small independent Transformers film opening in July 2007 have obtained part of their financing by selling the merchandising rights for the movie.

Preview Figures (Movie Deluxe class)

 * Protoform Optimus Prime
 * Protoform Starscream

Wave 1
Movie Deluxe
 * Bumblebee
 * Autobot Jazz
 * Decepticon Brawl
 * Barricade (includes small figure of Frenzy)
 * Scorponok
 * Wreckage (a non-Movie character, though some designs were made at some point in production)
 * Bonecrusher
 * Swindle (a non-Movie character, appears in the Movie Game)

Movie Voyager
 * Starscream
 * Blackout (includes non-transforming scaled-down figurine of Scorponok)
 * Autobot Ratchet
 * Ironhide

Movie Leader
 * Optimus Prime
 * Megatron

Wave 2
Movie Deluxe
 * Arcee
 * Dreadwing
 * Dropkick
 * Longarm
 * Payload
 * Jazz (Final Battle)
 * Bumblebee (New Camaro)

Movie Voyager
 * Optimus Prime
 * Rescue Ratchet
 * Thundercracker
 * Megatron

Movie Leader


 * Brawl

Other Action Figures
Movie Real Gear Robots
 * Speed Dial 800 (Mobile Phone)
 * Longview (Binoculars)
 * Spy Shot 6 (Digital Camera)
 * Power Up VT6 (Portable Video Game Player)
 * Booster X10 (MP3 Player)
 * Zoom Out 25X (Digital Video Camera)
 * Meantime (Digital Watch)
 * High Score 100 (Game Console Controller)
 * Wire Tap V20 (Mobile Phone)
 * Night Beat 7 (MP3 Player)

Movie Legends
 * Bumblebee
 * Barricade
 * Autobot Jazz
 * Autobot Ratchet

Fast Transformers Fun
Cyber Stompin' Robots (non-transforming)
 * Cyber Stompin' Optimus Prime
 * Cyber Stompin' Bumblebee

Cyber Slammers
 * Bumblebee
 * Barricade

Fast Action Battlers
 * Cannon Blast Ironhide
 * Battle Blade Starscream
 * Power Hook Optimus Prime
 * Ion Blast Autobot Jazz

Role Play
 * Optimus Prime Voice Changer (helmet)
 * Optimus Prime Battle Rig Blaster
 * Starscream Barrel Roll Blaster
 * Transformers Water Shooter

Plain Transformers Fun
Mr Potato Head Transformers
 * Optimash Prime

Plush Transformers
 * Softimus Prime (G1-style Prime, soft toy transforms by turning inside out, using velcro)
 * Slumblebee (ditto, for G1-styled Bumblebee)

Robot Heroes (2-inch non-transforming cutified figurines similar to Star Wars Galactic Heroes et al. G1 cartoon characters in Movie packaging)
 * Optimus Prime vs. Ravage
 * Rodimus vs. Insecticon (Actually Hot Rod vs. Shrapnel)
 * Grimlock vs. Shockwave
 * Ultra Magnus vs. Megatron
 * Bumblebee vs. Soundwave

Collector
Unleashed
 * Bumblebee

Movie Titanium
 * Optimus Prime
 * Bumblebee
 * Blackout

Merchandise

 * Exhaustive Transformers 2007 merchandise list, maintained by AMS.

Trivia

 * As of the Movie toyline, the "Ultra" pricepoint has been abolished. Whether this will continue to be the case for future lines remains to be seen, although Hasbro has stated a possible return to this pricepoint with Classics 2.0.