Kabaya

Kabaya Foods Corporation (カバヤ食品, Kabaya Syokuhin) is a Japanese confectionery company. In business at least since the 1960s, they produce in addition to candy small toys packaged with their candy. A lot of toys, with boy-oriented products alone ranging from plastic dinosaur kits to a broad variety of Lego properties to Transformers. While Transformers make up only a tiny percentage of Kabaya toys, the company's volume and the brand's longevity mean "tiny percentage" translates to "a couple of hundred toys", with the first ones produced in 1985.

Trivia
This is actually the most extensive English-language article about Kabaya Foods on the internet.