Tescoptimus Prime

In November 2011, U.K retailer Tesco (along with Paramount) gave lorry driver, Paul Tremaine, the go-ahead to redeco his truck with an Optimus Prime deco. All to promote the UK DVD release of Transformers Dark Of The Moon.

The rig was on the road from November 2011 until January 2012 and made the first delivery of Transformers: Dark of the Moon deliveries in time for the DVD and Blu-ray's November 28th release.